Trusted by clients and partners across international markets

Market-entry and regional expansion support for India and the Middle East

A US-based functional wellness beverage brand was exploring opportunities in India and selected Middle Eastern markets for a range of clean-label energy and hydration drinks.

The company needed to understand where its product could realistically fit- across premium retail, fitness and wellness channels, hospitality groups, speciality distributors and health-focused consumer segments.

GTC supported the engagement by mapping relevant market channels, identifying potential importers and distribution partners, assessing category fit, and helping shape an outreach approach for commercial conversations.

The work helped the client move from broad regional interest to a more focused market-entry pathway, with clearer priority channels, partner profiles and next-step conversations.

Focus areas:

• Premium retail and wellness channel mapping
• Importer and distributor identification
• Category-fit assessment for India and the Middle East
• Outreach planning for commercial partner conversations

Partner and government engagement support in India
 

A French startup specialising in industrial drone inspection technology was exploring opportunities in India for infrastructure, utilities and public-sector use cases.

The company was looking to identify local partners who could support market access, technical deployment, regulatory navigation and government-facing procurement conversations.

GTC supported the engagement by mapping relevant Indian stakeholders, identifying potential technology partners, exploring government and institutional use cases, and helping the company understand how procurement and partnership pathways could work in the market.

The work helped the startup move from early market curiosity to a more practical India engagement plan, with clearer partner profiles, priority sectors and potential institutional conversations.

Focus areas:

• Industrial drone inspection market mapping
• Local technology and deployment partner identification
• Government and institutional stakeholder engagement
• India market-entry and procurement pathway support

Digital engagement support for Saudi Arabia and Qatar

A US-based premium skincare brand focused on anti-ageing, hydration and women’s skin wellness was exploring visibility and engagement opportunities in Saudi Arabia and Qatar.

The brand needed to understand how to position itself for premium beauty and wellness audiences, especially women seeking science-backed skincare, ageing support and hydration-focused products.

GTC supported the engagement by mapping relevant consumer segments, identifying premium retail and wellness channels, shaping campaign messaging, and developing a digital engagement approach for the MENA market.

This included support around audience positioning, content themes, influencer and media channel mapping, and digital campaign planning to help the brand build credibility before deeper commercial outreach.

The work helped the client move from generic regional interest to a clearer market-facing narrative, with stronger positioning for premium skincare audiences in Saudi Arabia and Qatar.

Focus areas:

• Premium beauty and wellness audience mapping
• Saudi Arabia and Qatar market positioning
• Digital campaign and content strategy
• Influencer, media and channel mapping

Deep-tech startup investment support across Europe
 

A Middle East-based family office was exploring investment opportunities in European deep-tech startups, with a focus on Belgium, Denmark, Sweden and Finland.

The client was looking for early-stage and growth-stage companies working in areas such as advanced materials, industrial automation, climate technology, AI-enabled solutions and frontier innovation.

GTC supported the engagement by mapping relevant startup ecosystems, identifying promising companies, shortlisting investor-ready opportunities and helping the client understand sector strengths across each target market.

The work helped the client move from broad European interest to a more focused investment pipeline, with clearer priority sectors, country-level ecosystem insights and a shortlist of relevant startup opportunities for further evaluation.

Focus areas:

• Deep-tech startup ecosystem mapping
• Belgium, Netherlands, Sweden and Finland opportunity scan
• Investor-ready startup identification
• Investment pipeline development